With any B2B marketing activity, there are a number of ways to select new B2B prospects and often these include using existing prospect databases and often your existing customer database.

Typically, many organisations do not have ongoing data refreshes across their existing data, meaning that over time, the quality of their own B2B data reduces in its effectiveness. KnowledgeBank can take your existing B2B data and cleanse and enhance your records to: –

1. Refresh the address information and bring up to a PAF standard.

2. Add telephone numbers and email addresses where available.

3. Enhance your data with additional fields such as company turnover and employee banding.

4. Append the SIC and detailed classifications for your existing customers database to understand what they do.

5. Provide additional decision maker information and the relevantbusiness email addresses.

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