We recently wrote a post about finding the low cost Linkedin Premium subscription.
Although this doesn’t give access to all of the premium features, one of the benefits of this subscription, is that it gives you access to the search keywords. These outline the terms for which you appear highest, on the Linkedin Search engine. This can be quite powerful if you want to optimise your Linkedin profile by optimising your Linkedin keywords.
Here are a couple of things you can learn from experiments I have run on my own profile, so you can avoid them.
Don’t mention a celebrity.
While experimenting with keyword optimisation, (or optimization if you are from the US), I mentioned in my profile that I have more followers than Demi Moore on another social network.
Obviously, there are lots of people searching all of the social networks for celebs to try to find out more about them or connect with them. As a result, I was featuring highly for the term ‘Demi Moore’. In fact, at one point it accounted form more than 5% of all the searches that resulted in listing my profile. I have deleted it and now people are finding me for other work related things again. Sorry Demi.
Another keyword I was topping out on was ‘FA’. I am a qualified football coach, though it is a hobby. I am still not sure why I featured so highly, though it is probably because for some reason, there are only a few references to this in profiles on Linkedin.
This time, I changed it to ‘Football Association’ and the tide of searches has once again receded.
It may work but massive keyword stuffing looks terrible.
Some profiles have been really effective at getting right to the top of the search (and as a result featuring highly on Google), by repeating keywords over and over again right through their profile. Sometimes hundreds and thousands of times.
It is a valid method of optimising, as it obviously works, but it depends on how far you are prepared to go in order to appear high in the search. As an example, type ‘social media’ in to Linkedin Search box and look at the top profiles which aren’t in your network. Blimey.
Change and test often.
Although it takes some time for changes to reflected in the search stats, you can see the impact of a keyword change immediately. If like me, people think you are Demi Moore in disguise, you can simply edit this out of your profile and then retry the search for that keyword. You will notice that you have already been removed from the search results. Hurrah.
Making your Linkedin profile work better isn’t as simple as just doing the above unfortunately, but this is a start and if you are serious about using Linkedin to generate new business, we can help you to do the rest too.